BlockBeats reported on October 10 that OKCoin CEO Fang Hong announced via social media the decision to globally rebrand OKCoin as OKX over the coming months.
Fang Hong stated:
"We recently phased out the 'OKCoin' brand and products in several regions (Latin America, Middle East and North Africa, South Asia, Hong Kong, etc.). Over the next few months, we will sequentially rename 'OKCoin' to 'OKX,' starting with Singapore, followed by the EU, and finally in our headquarters location, the U.S. Customers in Singapore, the EU, and the U.S. will receive the same product services under the same regulatory framework—only interacting with a new brand. Further details will be shared directly with clients."
He emphasized:
"Consolidating under the OKX brand across our key operational jurisdictions benefits both our customers and business. Simplifying and focusing is always better—one platform, one brand. This change allows us to concentrate on building a scalable, future-proof global platform."
Fang Hong also highlighted the U.S. as critical to their global strategy.
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FAQ Section
1. Why is OKCoin rebranding to OKX?
The unification under OKX aims to simplify operations, enhance brand focus, and create a cohesive global platform.
2. Will services change for existing OKCoin users?
No. Users will access identical services under the same regulatory framework—only the brand name will differ.
3. Which regions are affected first?
Singapore leads the transition, followed by the EU, then the U.S.
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Key Takeaways
- Global Rebrand: OKCoin → OKX.
- Phased Transition: Singapore → EU → U.S.
- No Service Disruptions: Same products, regulations, and features.