The Open Platform (TOP), a leading developer within the TON blockchain ecosystem, has announced a strategic investment in Pluto Studio—the team behind the viral Telegram-based crypto game Catizen. This news coincides with Pluto’s revelation that Catizen has now amassed 25 million players, cementing its status as a breakout hit among Telegram mini-apps.
Catizen’s Meteoric Rise
Catizen combines addictive puzzle mechanics with crypto incentives, tasking players with merging and upgrading cats in a virtual café to earn a share of its upcoming token airdrop. Key milestones include:
- 🌐 1.4 million on-chain players
- 🔗 19 million on-chain transactions
- ⭐ 1.8 million Telegram Premium subscribers
- 🏆 300K competitive league participants
👉 Explore how Catizen leverages TON’s blockchain for seamless gameplay
Airdrop and Tokenomics
Pluto Studio revealed that 43% of Catizen’s total token supply will be distributed via airdrop, with the token launching on the TON network. This follows the playbook of Notcoin—another Telegram game co-developed by TOP—which pioneered the "tap-to-earn" trend earlier this year.
TOP’s Vision for Telegram Gaming
Andrew Rogozov, CEO of The Open Platform, praised Catizen’s innovative social gaming model, stating it sets a "new standard for developers" on Telegram. TOP’s investments extend beyond Pluto, including a recent stake in Akedo Games (creators of League of Legends and PUBG Mobile veterans), which is developing a virtual pet battle game called AkeDog.
Expanding the Ecosystem
Pluto Studio aims to transform Catizen into an attention economy hub, rolling out mini-games to sustain engagement—a strategy mirrored by Notcoin’s plans to become the "Netflix of viral social games."
FAQ
Q: How do I qualify for the Catizen airdrop?
A: Play regularly and level up your cats; airdrop eligibility scales with in-game activity.
Q: Is Catizen free to play?
A: Yes, though Telegram Premium unlocks bonus features.
Q: When will Catizen’s token launch?
A: No official date yet, but Pluto confirms it’ll debut on TON.
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Editor’s note: AI-assisted drafting was reviewed by Andrew Hayward.